I love cinema, let me get this out of the way first. From banging Jar Jar’s neighbor to ghost-writing a chapter on screenwriting for video games for the writer of the Steven Segal directorial debut, On Deadly Ground, I have a very close and tight-knit relationship to the world of cinema. As a graphic designer and art director as well, I have a fond love/hate relationship with the production of movie posters.
Film posters are a strange form of printed art - promotional material to generate hype for a film, they exist as a sort of void in between “authentic piece of artwork” and “selling out.” It’s almost the beginning of the communication of a film between the viewer and a film’s creators - a heads up of what’s to come. The corporate logo of Jurassic Park against a black backdrop, to the magnificent work of art that is the poster for the original The Thing, there’s a wide range of possibility with what can be done to help promote a film in such a limited format.